O que eu aprenderei?

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Course structure

To receive the Advanced Diploma of Marketing and Communication students must complete all core units and, if available, a range of additional units.

Core Units

  • Develop an advertising campaign
  • Develop and implement strategic plans
  • Develop a marketing plan

Additional Units

  • Manage advertising production
  • Execute an advertising campaign
  • Evaluate campaign effectiveness
  • Plan and establish compliance management systems
  • Originate and develop concepts
  • Manage design realisation
  • Research global design trends
  • Develop and implement diversity policy
  • Manage finances
  • Manage knowledge and information
  • Lead and manage organisational change
  • Develop and implement strategies for intellectual property management
  • Provide leadership across the organisation
  • Manage innovation and continuous improvement
  • Contribute to organisation development
  • Develop and implement a business plan
  • Design and develop an integrated marketing communication plan
  • Manage the marketing process
  • Evaluate international marketing opportunities
  • Manage international marketing programs
  • Manage market research
  • Develop organisational marketing objectives
  • Manage measurement of marketing effectiveness
  • Manage risk
  • Develop workplace policy and procedures for sustainability
  • Develop, implement and maintain WHS management systems
  • Establish and maintain strategic networks
  • Manage strategic contracts

Career opportunities

Marketing director, marketing strategist, national regional or global marketing manager

Articulation

When you finish this course you can apply to do other generalist or specialist Advanced Diploma qualifications in the Business Services Training Package such as management.

You may also be able to articulate to degree courses in marketing or equivalent.

When you finish this course you can apply to study the TAFE NSW Bachelor of Business (20514) at Ultimo College or Granville College.

The high quality, practical, Bachelor of Business, is a Degree with a difference. You can grow and enhance your high order business skills and practice what you've learnt in an internship placement.

CRICOS

093211G

Opções de estudo

Período integral (0.5 anos)

Valores
AUD $9,480 for the entire course

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

20 Julho 2020

Localização

TAFE NSW

Ultimo College,

651-731 Harris Street,

ULTIMO,

New South Wales,

2007, SYDNEY, Australia

Requisitos de admissão

Para estudantes internacionais

Prerequisite: Diploma of Marketing and Communication (R17856A)

At Ultimo College the pre-requisite is the Diploma of Marketing and Communication R17856B 1 Year duration.

Academic IELTS 5.5 or TOEFL (iBT) 46 or English Language Programs (Beginner to Advanced) at TAFE NSW or equivalent

Encontre o centro de IELTS mais perto de você e as datas da prova

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre a universidade

O TAFE NSW é o maior provedor de ensino e treinamento vocacional da Austrália, preparando seus alunos para o trabalho por meio de aprendizado prático.

  • Mais de 50 locais de estudo em New South Wales
  • Recebe mais de 5.000 estudantes internacionais por ano
  • As opções de estudo incluem certificados, diplomas e graus
  • Oferece programas alinhados pela indústria em turmas pequenas