Bachelor of Arts (Major: Advertising)

Austrália

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O que eu aprenderei?

Advertising requires a unique combination of business acumen, marketing nous and enormous creativity and this program strives to impart all of those skills. As a student you will learn about topics such as consumer behaviour, integrated marketing and media planning, as well as develop your production and design knowledge.

Why study this degree?

Apart from being one of Australia’s most competitive industries, advertising is also one of the most rapidly changing – presenting plenty of challenges as well as opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.

Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.

On graduation, you will be fully equipped to work in a variety of roles such as copy writing, media buying, brand management and creative direction.

Career opportunities

The following careers are open to graduates of this program:

  • Account management
  • Brand management
  • Copywriting
  • Creative direction
  • Media buying
  • Promotions and communications.

De qual departamento farei parte?

School of Arts and Sciences

CRICOS

015324A

Opções de estudo

Período integral (3 anos)

Valores
A$30.015,00 (R$ 97.849) por ano
Data de início

22 Julho 2024

Localização

Sydney Campus

140 Broadway,

BROADWAY,

New South Wales,

2007, SYDNEY, Australia

Requisitos de admissão

Para estudantes do(s)/da Brasil

Applicants with recent Secondary Education must have a minimum International Baccalaureate (IB) score of 24.

Para estudantes internacionais

Applicants must meet High school qualifications (or equivalent) to apply for undergraduate program. Academic minimum entry requirements for international applicants vary from country to country.

IELTS (Academic) - 6.5 overall, with no individual band score lower than 6.0; CAE/CPE - 176 overall, with no individual band score lower than 169; PTE Academic - 58 overall, with no individual band score lower than 50; TOEFL (iBT) - 84 overall, with no score lower than 21 in writing and no other band score lower than 17.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

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