Discover how you can create inspiring campaigns or events, manage issues and crises, and become an adaptive communications expert. Learn from industry experts how to manage the reputation of brands, people and organisations through creative and ethical practice. Deakin's Bachelor of Communication (Public Relations) combines internships and industry engagement to prepare you for exciting communication roles in agencies, not-for-profit, government and commercial organisations.
In this industry-accredited course, you will learn from academics who are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning, execution and evaluation. Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience.

Course structure:

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

12 credit points of core units (11 units)

3 course electives from list A (level 1)

3 course electives from list B (level 2/3)

6 credit points of electives (of which two must be at level 2 or 3)

no more than 10 credit points at level 1

no fewer than 6 credit points at level 3

Academic Integrity AAI018

Academic Integrity (0-credit-point compulsory unit)

Career outcomes:

With Deakin's accredited public relations degree, you can work across a range of sectors, including business, government or not-for-profit organisations. Deakin graduates find work as:

account executives

advertising copywriters

advertising account managers

customer relations officers or managers

communication and stakeholder relations officers

community relations officers

digital content coordinators

digital communications specialist

event management officers

government relations officers

marketing and communications coordinator

media and communications advisors

media relations advisors

public relations officers

social media account managers.