Bachelor of Media - Public Relations & Advertising

University of New South Wales (UNSW Sydney)

Media is the glue of a modern society. It now shapes every aspect of life today. The Bachelor of Media at UNSW unlocks the specialist expertise, self-knowledge, creative thinking, and creative problem-solving skills to make an impact as a media professional, or simply set you up as a more aware professional to succeed in your second and third job, not just your first. You’ll have the opportunity to tailor a degree to your specific interests. Specialise in cinema studies, communications and journalism, media studies, public relations & advertising, or screen production. Here, you’ll develop practical job skills as well as conceptual, strategic, creative, and critical capabilities to help you make your impact in the exciting and fast-changing media industries.

The Bachelor of Media at UNSW is designed for you to explore your interests and build on your passions. You’ll choose a specialisation to pursue in depth, built on a strong foundation, and with the opportunity and flexibility to select what interests you most from across our specialisations.

Throughout your degree, you’ll examine the various aspects of media and the media industries through different lenses and approaches, such as media and cultural theory linguistic and semiotic theory the political economy of the media digital media ethnography public relations scholarship cinematic, screen and sound cultures and journalism and ethics.

Discover the strategies and tactics of persuasion that underpin influential communications. Whether it’s damage control during a crisis or building brands through social media campaigns, you’ll find the practical skills, knowledge and experience needed for an exciting career.

Through a flexible set of courses, you’ll develop strategic skills and expertise in fields such as creative advertising, activism, branding, crisis communications, and political communications. You’ll gain a deep and critical understanding of how communication tactics influence and shape people’s everyday lives and the cultures within which we live.