The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Course Learning Outcomes
Career opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.
Possible future job titles
Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher.
*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.
Esperado Fevereiro 2025
Edith Cowan University (ECU)
Joondalup Campus,
270 Joondalup Drive,
JOONDALUP,
Western Australia,
6027, PERTH, Australia
*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.
Esperado Fevereiro 2025
Academic admission requirements (Band 8) may be satisfied through completion of one of the following:
English competency requirements may be satisfied through completion of one of the following:
IELTS Academic: An overall band score of 6.5, with no individual band less than 6.0. (Results are typically valid for only 2 years.); TOEFL Paper-Based Test (PBT): Minimum score of 573, including Test of Written English of 5.0 or better. (Results are typically valid for only 2 years.); TOEFL iBT or TOEFL iBT Special Home Edition: Minimum score of 84, with no individual score less than 17. (Results are typically valid for only two years.); Pearson Test of English (PTE): PTE Academic 58, with no score less than 50 for postgraduate standard entry courses. (Results are typically valid for only 2 years.)
Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.
Pelo 3o ano seguido, a ECU foi eleita pelos alunos a melhor experiência geral para graduação entre universidades públicas da Austrália (QUILT 2023).