Master of Marketing and Innovation Management

Austrália

O que eu aprenderei?

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Course Learning Outcomes

  • Apply critical thinking and technical skills to solve authentic business problems.
  • Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
  • Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
  • Independently initiate, plan and execute a substantial project to meet agreed deliverables.
  • Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Career opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher.

De qual departamento farei parte?

School of Business and Law

CRICOS

083332D

Opções de estudo

Período integral (2 anos)

Valores
A$36.100,00 (R$ 117.686) por ano

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Esperado Fevereiro 2025

Localização

Edith Cowan University (ECU)

Joondalup Campus,

270 Joondalup Drive,

JOONDALUP,

Western Australia,

6027, PERTH, Australia

Online/a distância (2 anos)

Valores
A$36.100,00 (R$ 117.686) por ano

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Esperado Fevereiro 2025

Requisitos de admissão

Para estudantes internacionais

Academic admission requirements (Band 8) may be satisfied through completion of one of the following:

  • Bachelor degree; or
  • Equivalent prior learning including at least five years relevant professional experience.

English competency requirements may be satisfied through completion of one of the following:

IELTS Academic: An overall band score of 6.5, with no individual band less than 6.0. (Results are typically valid for only 2 years.); TOEFL Paper-Based Test (PBT): Minimum score of 573, including Test of Written English of 5.0 or better. (Results are typically valid for only 2 years.); TOEFL iBT or TOEFL iBT Special Home Edition: Minimum score of 84, with no individual score less than 17. (Results are typically valid for only two years.); Pearson Test of English (PTE): PTE Academic 58, with no score less than 50 for postgraduate standard entry courses. (Results are typically valid for only 2 years.)

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre Edith Cowan University (ECU)

Pelo 3o ano seguido, a ECU foi eleita pelos alunos a melhor experiência geral para graduação entre universidades públicas da Austrália (QUILT 2023).

  • Entre as 100 melhores universidades jovens do mundo (THE)
  • Oferece vários cursos relevantes para a indústria
  • Perfil de pesquisa de excelência
  • Desfruta de amplas conexões com a indústria

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