Canada has a multi-billion dollar sports industry. To excel in it, you need a solid understanding of recreation and the business smarts to develop and deliver successful products or services.

Whether you dream of working for a major league hockey team, bringing recreational programs to low-income communities, or running your own athletic gear startup, you’re going to need a strong foundation in business.

Recreation and Sport Business – sometimes known as a sport management program at other universities – provides the opportunity for you to gain nearly two years of paid co-op work experience before you graduate.

Co-op

By alternating school terms and paid co-op work terms throughout your degree, you can explore new career areas and types of employers as your career interests evolve.

Sample co-op job titles

• Recreation program assistant
• Promotions & events coordinator
• Tournament operations assistant
• Marketing outreach events associate
• Outdoor education assistant
• Athletics and recreation sport marketing
• Community recreation facilitator
• Sports management coordinator

WHAT CAREERS CAN YOU PURSUE WITH A SPORT MANAGEMENT DEGREE?

Graduates commonly pursue careers in marketing, game operations, communications and events management, facilities management, and more. They frequently work for sports and entertainment companies, professional sports teams, and non-profit organizations.

Sample graduates

• President of Hockey Operations & General Manager – Edmonton Oil Kings
• Communications Manager – Pretty River Sports & Entertainment
• Coordinator, Game Operations – Maple Leaf Sports & Entertainment
• Defensive, Special Teams Quality Control Coach – Hamilton Tiger-Cats Football Club
• Recreation Facilitator – Revera
• Club Support Coordinator – Kin Canada
• Membership Director – YMCA