O que eu aprenderei?

Learn the fundamentals of effective marketing planning and strategy. Explore current trends and challenges and future opportunities in international business, and prepare for work in international companies.

  • Learn about international business trends, the impact of culture on business and more.
  • Explore the marketing mix, consumer relationships, and marketing planning
  • Learn from business industry experts with recent experience in international business and trade
  • Develop skills to make you globally employable in a fast 8-week program

Students will take the International Business and Marketing courses to complete this certificate. Students will learn about business in a global context, and will explore the fundamentals of effective marketing planning and strategies.

International Business

This course introduces students to globalization and to the value-adding activities of businesses in the current global economy. First we discuss the impact of national cultures on doing business globally. In addition, we examine the external forces that impact businesses, international organizations, legal and labor forces in the global context. Further, the course touches on strategic alliances and the impact of rapid environmental changes on strategic planning for international business.

Marketing

This course is designed to provide students with an introduction to marketing concepts and terminology. It examines the importance of marketing within organizations and society in general. Students will study the major components of a marketing plan, the marketing mix and consumer relationships. They will learn how to address the basic needs of companies in planning, developing, and managing products, distribution channels, promotion and pricing.

De qual departamento farei parte?

Toronto Campus

Opções de estudo

Período integral (8 semanas)

Valores
Tuition: CAN $3,320; Material fee: CAN $270
Data de início

Esperado Junho, Novembro, Dezembro 2021

Localização

Toronto Campus

112 Elizabeth Street,

TORONTO,

Ontario (ON),

M5G 1P5, Canada

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

All applicants must have a secondary school diploma or equivalent (in Toronto, accepted secondary school diplomas must be from Canada or the USA); or In Toronto only, be at least 18 years of age, and pass a superintendent approved qualifying test. TOEFL IBT 80, IELTS 6.5.

Para estudantes internacionais

Students who are interested in attending Greystone College must have a secondary school diploma or equivalent (accepted secondary school diplomas must be from Canada or the USA). e In Toronto, students must be at least 18 years of age, and pass a superintendent approved qualifying test.

All applicants whose first language is not English must demonstrate Advanced 1 level of English with Greystone College’s online written and speaking test.

The online written and speaking test is exempt if iBT 80, IELTS 6.5, or ILSC Advanced 1 is presented.

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