O que eu aprenderei?

Learn the fundamentals of effective marketing planning and strategy. Explore current trends and challenges and future opportunities in international business, and prepare for work in international companies.

  • Learn about international business trends, the impact of culture on business and more
  • Explore the marketing mix, consumer relationships, and marketing planning
  • Learn from business industry experts with recent experience in international business and trade
  • Develop skills to make you globally employable in a fast 8-week program

Program Courses

International Business

This course introduces students to globalization and to the value-adding activities of businesses in the current global economy. We discuss the impact of national cultures on doing business globally. In addition, we examine the external forces that impact businesses, international organizations, legal and labor forces in the global context. The course touches on strategic alliances and the impact of rapid environmental changes on strategic planning for international business.

Marketing

This course is designed to provide students with an introduction to marketing concepts and terminology. It examines the importance of marketing within organizations and society in general. Students will study the major components of a marketing plan, the marketing mix and consumer relationships. They will learn how to address the basic needs of companies in planning, developing, and managing products, distribution channels, promotion and pricing.

De qual departamento farei parte?

Greystone College

Opções de estudo

Período integral (8 semanas)

Valores
Tuition: CAN $3,320; Material fee: CAN $270
Data de início

Esperado Junho, Novembro, Dezembro 2021

Localização

Greystone College

Vancouver Campus,

560 Granville Street, 3rd Floor,

VANCOUVER,

British Columbia (BC),

V6C 1W6, Canada

Requisitos de admissão

Para estudantes internacionais

All applicants must:

• Have a secondary school diploma or equivalent (in Toronto, accepted secondary school diplomas must be from Canada or the USA); or

• In Toronto only, be at least 18 years of age, and pass a superintendent approved qualifying test.

• In Montréal, a candidate is eligible to an Attestation of College Studies program (AEC) if his/her educational training is deemed sufficient by the College and if it meets one of the following conditions:

a) If a candidate has interrupted his full-time studies for at least two (2) consecutive sessions or for one (1) full school year;

b) The candidate has pursued his/her post secondary education for a period of at least one (1) year.

c) Even though a candidate who has a High School Diploma is considered to have the necessary education to enroll in a College program, all applicants must submit, with the application, all academic records and all other documents deemed necessary for admission purposes. If the applicant does not possess a High School Diploma, he must submit, with his application, last transcripts, proof of academic accomplishments, a resume, a description of his professional accomplishments along with letters of recommendation from present and previous employers.

Language entry level

TOEFL IBT – 80

IELTS – 6.5

ILSC Level – A1

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