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O que eu aprenderei?

In this two year, graduate certificate program, students hone their marketing, communication and analytical skills, to build a brand, attract customers and communicate effectively in a digital marketing environment. At the same time, they gain training in workplace business practices, communications, and interpersonal dynamics. Combined, these help business graduates obtain employment that is commensurate with their interest in marketing, their business skills and their qualifications.

The program enables students to become proficient in the practices and techniques used in modern marketing environments. Students learn how to combine traditional marketing and communication practices with digital marketing applications to insure a successful marketing campaign or strategy.

Program courses are designed to respond to the growing demand for graduates who not only have a background in business and/or traditional marketing, but who also understand the digital arena and have some technical skills in this area. The program will therefore enhance the employability of business graduates, enhancing their undergraduate training with more specialized marketing skills (which are in high demand).

Students will integrate and apply the skills and knowledge acquired in the program during a capstone project in their final semester.

De qual departamento farei parte?

School of Business, Hospitality and Media Arts

Opções de estudo

Período integral (2 anos)

Valores
CAD$17.019,00 (R$ 67.619) por ano
Data de início

7 Setembro 2022, 9 Janeiro 2023, 8 Maio 2023

Localização

Confederation College

Thunder Bay Campus,

1450 Nakina Drive,

THUNDER BAY,

Ontario (ON),

P7C 4W1, Canada

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

A four year degree from an accredited university or college. English Language Requirements: TOEFL iBT: 88, Academic Academic IELTS: 6.5, no band lower than 6.0, PTE-A: 60 (no communicative skill lower than 54).

Para estudantes internacionais

  • A four year degree from an accredited university or college in Business, with marketing experience, or a Media/Digital Arts field (minimally 1st division or 2nd class, upper)
  • a) Original transcripts as well as a notarized, translated copy must be provided where applicable
  • b) No more than six backlogs/failures
  • English Proficiency
  • a) Academic IELTS: 6.5, no band lower than 6.0
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