Graduate Certificate in Marketing - Corporate Account Management (Optional Co-op)

Canadá

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O que eu aprenderei?

Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.

In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:

  • Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
  • Verbal and written communication;
  • Selling and presentation (storytelling and practical methodologies);
  • Using analytics and customer relationship management (CRM) tools;
  • Business and financial literacy to create compelling customer value propositions;
  • Engaging buyers and influencers through digital content and omnichannel marketing;
  • Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
  • Understanding negotiations from the buyer’s perspective;
  • Purpose-driven leadership (understanding your motivations and next career steps).

Program Highlights

  • Thanks to the Corporate Account Management program's hands-on training in the Salesforce CRM platform automation software, you will be able to make a smooth transition into the workplace.
  • The Business School professors have extensive experience in sales and account management in the business-to-business settings.
  • Interactive learning environments allow you to connect with faculty members and your fellow peers.
  • Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Career Outlook

  • Account Manager
  • Account Executive
  • Sales Coordinator
  • Sales Representative (Inside/Outside/Commercial/Government)
  • Sales Consultant
  • Business Development Representative
  • Financial Services Representative
  • Territory Sales Representative

De qual departamento farei parte?

School of Business

Opções de estudo

Período integral (1 ano)

Valores
CAD$16.164,00 (R$ 59.395) por ano
Ancillary Fees - CAN $1,805.41

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Setembro 2024, Janeiro 2025

Localização

Progress Campus

941 Progress Avenue,

TORONTO,

Ontario (ON),

M1G 3T8, Canada

Online/a distância com algumas horas presenciais (1 ano)

Valores
CAD$16.164,00 (R$ 59.395) por ano
Ancillary Fees - CAN $1,805.41

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Setembro 2024, Janeiro 2025

Localização

Progress Campus

941 Progress Avenue,

TORONTO,

Ontario (ON),

M1G 3T8, Canada

Requisitos de admissão

Para estudantes internacionais

  • Degree or a three-year college diploma in any discipline
  • We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years' work experience relevant to the program (transcript and resume review required).

English Language Requirements:

  • TOEFL score of 580 (paper-based) or TOEFL (computer-based) 88+ (with no test below 22)
  • IELTS (Academic) score of 6.5+ (with no single test score below 6.0)
  • CAEL with an overall band score of 70; writing score 60, or
  • MELAB score of 82, or
  • Pearson Test of English (Academic) score of 60 plus, or
  • ITEP ( International Test of English Proficiency) score of 4.1 plus

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre Centennial College

94% dos empregadores revelaram que estão satisfeitos ou muito satisfeitos com a contratação de ex-alunos competentes da Centennial.

  • Uma instituição multicultural de ensino superior do Canadá
  • Os alunos se beneficiam de cursos alinhados a carreiras
  • Centro de Empreendedorismo premiado nacionalmente
  • Instalações que simulam o ambiente dinâmico de trabalho

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