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O que eu aprenderei?

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

1. formulate a marketing plan that will meet the needs or goals of a business or organization;

2. develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;

3. formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;

4. develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;

5. evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;

6. evaluate the viability of a concept, product, good and/or service in a local, national or international market;

7. conduct market research to provide information needed to make marketing decisions;

8. communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;

9. plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;

10. develop strategies with clients, customers, and consumers and others to grow and maintain relationships;

11. develop learning and development strategies and plans to enhance professional growth in the field;

12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;

13. participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;

14. apply the principles of business ethics and corporate social responsibility to business decisions;

15. employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

Career Opportunities

Graduates of this program may be employed by or initiate entrepreneurial start-ups or will be prepared to work in a variety of business-focused environments and middle-management roles, including:

account executives
media planners and buyers
brand managers
marketing analysts/researchers
sales and marketing coordinators/managers
community engagement managers
digital media marketers
social media managers
communications managers

De qual departamento farei parte?

Georgian College

Opções de estudo

Período integral (1 ano)

Valores
CAD$15.450,00 (R$ 58.862) por ano
CAN $7,725 per semester

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

6 Setembro 2022, 9 Janeiro 2023, 8 Maio 2023

Localização

Georgian@ILAC Toronto Campus

425 Bloor Street East,

TORONTO,

Ontario (ON),

M4X 1L7, Canada

Período integral (1 ano)

Valores
CAD$15.450,00 (R$ 58.862) por ano
CAN $7,725 per semester

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

6 Setembro 2022, 9 Janeiro 2023

Localização

Georgian College

Barrie Campus,

One Georgian Drive,

BARRIE,

Ontario (ON),

L4M 3X9, Canada

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Students must have a College or university transcripts with proof of graduation, subjects taken, and grades received. English language proficiency: TOEFL Internet-based test (IBT): 89; TOEFL Paper-based test: 580; IELTS Academic only: 6.5; TOEIC: 850; Canadian Academic English Language (CAEL): 60; Pearson Test of Academic English (PTE): 61; Cambridge English: Advanced (CAE): 175.

Para estudantes internacionais

Post-secondary diploma or degree, or equivalent; education or experience in a business setting is desirable.

Applicants must meet ONE of the following criteria to meet Georgian’s language proficiency requirements:

  • TOEFL Internet-based test (IBT): 89
  • TOEFL Paper-based test: 580
  • IELTS Academic only: 6.5
  • YELT: 1-5
  • TOEIC: 850
  • Graduate of Level 8 of Georgian’s GAAS - English for Academic Purposes: Completion of level 8 with 80% or higher
  • Canadian Academic English Language (CAEL): 60
  • Pearson Test of Academic English (PTE): 61
  • Cambridge English: Advanced (CAE): 175

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre Georgian College

A Georgian College atingiu médias consistentemente maiores de empregabilidade entre graduados do que a da província por mais de 20 anos.

  • Faculdade de co-op nº 1 em Ontário com 6.200 parceiros
  • Sete campi modernos e bem-conectados em Ontário
  • Mais de 130 cursos voltados para o mercado
  • Forte cultura de empreendedorismo

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