Aviso sobre Covid-19: Este curso começará online e posteriormente continuará no campus quando possível. Saiba mais.

O que eu aprenderei?

PROGRAM OVERVIEW

This new program provides students with the skills to effectively create advertising and integrated marketing communications plans together with the materials and costs for the emerging advertising formats. These formats include: mobile, viral and blog advertising, RSS feeds, searching advertising, personalized searches, pod casting, widget advertising, effectiveness research, social networking, media and copywriting, online and mobile user behavior and current and emerging technologies.

CAREER OPPORTUNITIES

Graduates may find employment opportunities as advertising agents, account managers, sales and advertising managers, web marketing managers, advertising coordinators, desktop publishers and web marketing managers.

Program Vocational Learning Outcomes

Web and Interactive Advertising (Ontario College Graduate Certificate) (MTCU Code 72902)

The graduate has reliably demonstrated the ability to:

1. Plan and execute an interactive web and advertising campaign.

2. Apply the interactive affordances of Web 2.0 technologies to the solution of marketing problems.

3. Utilize the dynamics of consumer behavior in Web technologies to the solution of marketing problems.

4. Integrate interactive advertising plans with traditional marketing communications plans.

5. Execute a Situation Analysis and SWOT and develop Key marketing Opportunities from these analyses.

6. Develop communications objectives and strategies that address the key marketing opportunities identified in a marketing communications plan.

7. Utilize the interactive communication tools and apply them to specific roles of interactive advertising.

8. Develop an effective Customer Relationship Plan using Web interactivity.

9. Evaluate the use of various interactive media in the development of an interactive advertising campaign.

10. Write effective copy for interactive media.

11. Measure the impact of a campaign by way of cost benefit analysis.

12. Complete all work in compliance with relevant law, standards, and the appropriate principles and practices when preparing interactive advertising plans and materials.

13. Manage, efficiently and effectively, an interactive advertising project from conceptualization to evaluation.

De qual departamento farei parte?

St. Clair College

Opções de estudo

Período integral (1 ano)

Valores
CAD$14.968,46 (R$ 61.574) por ano
Please note this fee is for 2019 - 2020 and subject to change in the coming year.

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Esperado Setembro 2021

Localização

St. Clair College

Windsor Campus,

2000 Talbot Road West,

WINDSOR,

Ontario (ON),

N9A 6S4, Canada

Requisitos de admissão

Para estudantes do(s)/da Brasil

Diploma or degree in a related field from a recognized college or university OR demonstrated competence through related work. English proficiency requirement is TOEFL IBT 61 with no band lower than 15 or PBT score of 500 or CBT score of 173 / IELTS 5.5 with no individual band lower than 5.0.

Para estudantes internacionais

  • Diploma or degree from a recognized college or university in a related field with at least one introductory marketing course.
  • OR
  • Demonstrated competence through related work.

English Proficiency Requirements:

  • IELTS 5.5 with no band lower than 5.0, or
  • PTE (Pearson Test of English) Level 51, or
  • TOEFL paper-based test (PBT) score of 500, or internet-based test (iBT) score of 61, or computer-based test (CBT) score of 173.
  • MELAB - English Language Institute of the University of Michigan minimum Score of 75
  • CAEL - Canadian Academic English Language minimum score 60

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre a universidade

Os alunos da St. Clair College descobrem coisas novas, criam amizades duradouras e ganham as ferramentas necessárias para carreiras produtivas.

  • Especializada em artes aplicadas e tecnologia
  • Três campi em Ontario
  • 120 opções de cursos diferentes, de diplomas a pós-graduações
  • 87,5% de média de empregabilidade após graduação