O que eu aprenderei?

How should businesses design their media and communication strategies? With infinite number of trends, tools and platforms, media businesses must be constantly on the look out for new challenges and opportunities.

The rapidly changing media landscape demands sound decision makers who can combine media management skills with strategic thinking, and this Master's programme with specialisation in Media and Communication Management is designed to train the media managers of the future.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Media and Communications Management (M.A.) programme

In this Master's course, you will specialise in media and communication management by developing a thorough understanding of the relevant theories, methods and tools you will need to work as a top manager in a leading position in the media industry. This includes intensive overview of media management, brand management, PR and advertising and communication psychology. The programme includes:

  • Foresight and global trends
  • Media and communication research
  • Strategy and innovation processes
  • Media economics and management
  • Corporate communications management
  • Leadership and entrepreneurial thinking
  • Brands and branding

Career prospects after graduation

By the end of this M.A. programme, you are fully prepared to carry out top level managerial roles in the area of media and communications management and can aim for competitive senior positions in media companies, creative agencies, publishing houses, corporations and non-profits globally. Examples of future roles include:

  • Communications manager
  • Account manager in marketing agencies
  • Producer for film or television projects
  • Marketing manager
  • PR manager or spokesperson for corporations or SMEs
  • Project manager in the media sector
  • Social media manager

De qual departamento farei parte?

Media Faculty

Opções de estudo

Período integral (3 OR 4 SEMESTERS)

Valores
6,500 € per semester plus one-off registration fee

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

1 Outubro 2021

Localização

Campus Berlin

Macromedia University of Applied Sciences,

M33 Höfe, Mehringdamm 33,

Berlin-Kreuzberg,

Berlin,

10961, Germany

Período integral (3 OR 4 SEMESTERS)

Valores
6,500 € per semester plus one-off registration fee

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

1 Outubro 2021

Localização

Campus Munich

Macromedia University of Applied Sciences,

Sandstraße 9,

München,

Bavaria,

80335, Germany

Requisitos de admissão

Para estudantes internacionais

  • Recognised Bachelor's degree
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Motivation statement
  • Letter of recommendation (by your lecturer or employer)
  • Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.

Application deadlines

October start (Winter term)
• 15 Jun: Non EU students
• 15 Aug: EU students

March start (Summer term)
• 15 Dec: Non EU students
• 15 Feb: EU students

ADICIONAR AOS MEUS FAVORITOS

Sobre Macromedia University of Applied Sciences

A Macromedia University é uma universidade privada líder na Alemanha, especializada em mídia, negócios e administração, design e artes criativas.

  • Universidade global líder em transformação digital
  • Turmas pequenas, aprendizado intensivo e supervisão individual
  • Professores e especialistas nos melhores lugares da Alemanha
  • Rede internacional de parceria com universidades e empresas