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O que eu aprenderei?

This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:

  • Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
  • Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
  • Identify, analyse and propose innovative solutions to key marketing issues;
  • Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector;
  • Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
  • Apply and develop their digital marketing skills to real world practise.

What will I be able to do when I finish this course?

Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and voluntary.

Depending on your undergraduate degree, some examples of potential roles include:

  • New Business Development, Client Manager, Customer Service Manager, Customer Insights;
  • New Product Development Manager/Technologist;
  • Brand Executive, Product Executive, Trade Marketing Executive;
  • Compliance Manager, Business Analyst, Business solutions consultant;
  • Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.

What subjects will I study?

New Product Innovation
Marketing Management
International Marketing
Consumer Psychology & Insights
Market Research Theory & Practice
Selling

Elective Subjects

Integrated Marketing Communications
Digital Marketing Communications

Study & Career Opportunities

This qualification will allow the participant to apply for the MBA, MB or MSc in Digital Marketing, depending on his/her business experience and continue to develop and extend his/her skills base and knowledge at Level 9.

De qual departamento farei parte?

Department of Business

Opções de estudo

Período integral (1 ano)

Valores
€10.250,00 (R$ 53.854) por ano

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

21 Setembro 2022

Localização

Institute of Technology Carlow

SETU Carlow Campus,

Kilkenny Road,

Carlow,

Republic of Ireland

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Students must demonstrate that they have reached a level of education in their country of origin that is the equivalent of a Secondary School Diploma (High School Diploma) with good grades in an appropriate language, mathematics and at least 4 other subjects. English language requirements: TOEFL paper based 550; TOEFL computer based 213; TOEFL internet based (iBT) 79; IELTS 5.5; Pearson Test of English Academic (PTE): 50-57; GCE O level English language – grade C; Test of Interactive English (TIE) – B2+; TOEIC – 700; GCSE English – Grade C; Cambridge certificate in advanced English – Grade C; English test for academic and professional purposes (ETAPP) – B2+; Irish leaving certificate – ordinary level grade D.

Para estudantes internacionais

Applicants from a non-business discipline require an NFQ Level 8 Award or equivalent, for entry to this programme.
Applicants from a business discipline require an NTQ Level 7 Award or equivalent, for entry to this programme.
Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL).

English language requirements: TOEFL paper based 550; TOEFL computer based 213; TOEFL internet based (iBT) 79; IELTS 5.5; Pearson Test of English Academic (PTE): 50-57; GCE O level English language – grade C; Test of Interactive English (TIE) – B2+; TOEIC – 700; GCSE English – Grade C; Cambridge certificate in advanced English – Grade C; English test for academic and professional purposes (ETAPP) – B2+; Irish leaving certificate – ordinary level grade D.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

Opções de Pathways

Oferecidas por esta universidade

Institute of Technology Carlow oferece os seguintes preparatórios para esta área de estudo

Oferecidas por outros parceiros

Esta universidade aceita cursos preparatórios de
  • Niagara College
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Sobre Institute of Technology Carlow

O IT Carlow oferece um ambiente inclusivo no campus, onde os alunos fazem amigos para a vida toda enquanto alcançam suas metas acadêmicas.

  • Programas preparatórios, de graduação e de pós-graduação
  • Programas em negócios, direito, humanidades, esporte e ciência
  • Em Carlow, Sudeste da Irlanda, perto de Dublin
  • Conhecido pela excelência esportiva dos alunos

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