MSc in Marketing Practice

República da Irlanda

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O que eu aprenderei?

Programme Overview

The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.

Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.

Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.

Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The skills students develop include communication, project management, problem solving, teamwork and client management. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.

The course is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry.

What will I learn?

The teaching approach and objectives of this course are based around Action Learning – students learn by doing throughout the duration of the course and at the service of actual organisations.

  • Learning to manage – students consolidate their prior knowledge of management theory by adopting and applying actual commercial skills.
  • Genuine practical experience is gained as students are cast as “Marketing Advisors”, involving a professional assignment to be delivered to a client.
  • An understanding of the marketing challenges faced by a variety of different organisations, from start-ups and non-profits through to multinational organisations.

How will I benefit?

  • Students gain a globally recognised Masters degree from Ireland’s leading graduate business school.
  • Real work experience is gained with clients from a range of industries throughout the year.
  • Insight into various industries and roles enables students to find what they are passionate about and interested in.
  • Graduates from the MSc in Marketing Practice are sought after by top marketing-led companies.
  • Graduates benefit from a strong MDP alumni community which creates networking and mentorship opportunities.

Career Opportunities

For graduates leaving the programme, brand management has been a popular career path. However, many graduates have gone into other careers, such as market research and consultancy.

100% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: Latest Graduate Outcomes Survey)

Potential careers for our graduates include:

  • Marketing and Events Executive
  • Brand Executive
  • Corporate Account Executive
  • Customer Intelligence
  • Marketing Coordinator
  • Digital Media Associate

De qual departamento farei parte?

UCD College of Business

Opções de estudo

Período integral (11 meses)

Valores
€21.520,00 (R$ 116.301) por ano

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

9 Setembro 2024

Localização

UCD College of Business

BELFIELD,

Dublin,

Republic of Ireland

Requisitos de admissão

Para estudantes internacionais

Candidates must have an honours degree in Business or another discipline.

The three-stage interview process comprises one individual and one group interview as well as a general intelligence assessment.

Acceptance is subject to demonstration of an aptitude in marketing.

IELTS - A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted; TOEFL: A minimum score of 100 is required in the Internet based TOEFL (IBT) with a score of at least 20 in each section; Cambridge Examinations: English language examinations administered by the University of Cambridge: 185+ on Cambridge English scale (with no less than 175 in each skill and use of English). Acceptable Examinations: Proficiency Certificate, Grade C (i.e. CEFR Level C1 or C2); Advanced Certificate, Grade C (i.e. CEFR Level C1 or C2); Pearson English Language Text: Minimum of 65 and at least 59 for each item. English Test for Academic and Professional Purposes (ETAPP): Grade C1 (i.e. CEFR Level C1 or C2); Trinity ISE: Trinity ISE IV (C2) with at least merit in each skill category.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre University College Dublin

A UCD é a universidade mais internacional e diversificada da Irlanda e é a escolhida por mais de 10.400 estudantes internacionais.

  • Campus principal em Belfield, a 5 km do centro de Dublin
  • 181ª no mundo (QS World University Rankings, 2023)
  • Uma das principais universidades de pesquisa da Europa.
  • Bolsas de estudo disponíveis para estudantes internacionais;

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