UTAR Bachelor of Communication (Hons) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment.
It emphasizes in-depth understanding of communication theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organize press conferences, campaign and analyze social media.
Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organizations.
Career Prospects
Esperado Junho, Outubro 2024
Universiti Tunku Abdul Rahman (UTAR)
Kampar Campus,
Jalan Universit, Bandar Barat,
KAMPAR,
Perak,
31900, Malaysia
Students must have A-Level with 2-3 passes in the relevant subjects or high school leaving examination equivalent with 5 passes.
They also must have the following minimum score are as follows:
IELTS 5.5 / TOEFL iBT 46 / PTE 51 / equivalent
Cambridge English: Advance (CAE) – 154
Pearson Test of English (PTE) – 47