O que eu aprenderei?


If you want to become an entrepreneur and run your own business one day, this would be the suitable course for you – Diploma in Retail Management. The diploma in Retail Management programme is designed to provide students with retail industry knowledge with a combination of marketing and essential business management skills.

At SCCA the students will learn core business and management topics that will articulate the dynamics of establishing, operating and growing a retail sector business. Hence, this programme will teach the students the secret of how retail managers run profitable and well-organized stores.

The Diploma in Retail Business Retail Management programme is aimed at helping the students who want to equip themselves with comprehensive business retail management knowledge to deal effectively with the rapidly changing environment. It offers a unique opportunity for students to enhance their understanding of the ‘whole retail enterprise’ and business in its competitive situation.

Course Outline:

  • Business Environment
  • Market Research
  • Financial Management
  • Retails Outlet Setup Practice
  • Intercultural Communication
  • Branding Strategy
  • International Marketing
  • Retails Operation Management
  • Retails Management Communications
  • E-Commerce & Digital Marketing
  • Integrated Marketing Communications
  • Industrial Inventory Training
  • Consumer Behaviour
  • Retail Marketing
  • Entrepreneurship in Small Business
  • Industrial CRM Training
  • Retail Franchise Exhibition

Career Opportunity:

  • Retail Manager
  • Store Manager
  • Retail Buyer
  • Merchandiser
  • Marketing Executive
  • Warehouse Manager
  • Brand Manager
  • Customer Care Manager
  • Merchandise Manager
  • Department Manager

Opções de estudo

Período integral (2 YEARS AND 4 MONTHS)

Informação não disponível
Data de início

Every month


Snips International College of Creative Arts

Sungei Wang Plaza,

111, Jalan Sultan Ismail, Bukit Bintang,

Wilayah Persekutuan Kuala Lumpur,

55100, Malaysia

Requisitos de admissão

Para estudantes internacionais

Students are required to complete High School qualification (or equivalent).