The Universiti Malaya (UM), Master of Marketing (MMkt) aims to produce graduates with advanced knowledge and skills in marketing who can manage organisations whilst at the same time are concerned with social responsibility and professional ethics.
• MMkt supports the vision of UM to become a world-renowned educational institution in terms of teaching by offering a unique master's degree programme in the country on par with similar programmes offered by internationally renowned business schools. It supports the mission of UM by developing a quality and relevant study programme in line with the needs of the country to form a professional and highly skilled marketing management team capable in solving complex organisational marketing issues. Professionalism is cultivated through strategic and comprehensive marketing courses, while complex marketing problem solving skills are nurtured through courses such as Marketing Research, Data Analysis, Research Project, and other essential marketing-related courses. In addition, exposure to the latest marketing theories builds a global mind-set among students while providing solutions to marketing problems.
• The pedagogies are aimed at optimising the efficiency of the learning process. Each student is required to complete a minimum of 42 credit hours of learning and research activities. On the average, the students will require 1 year of study.
Career Opportunities
The type of jobs related to MMkt graduates includes management and professional positions. They are:
• Marketing Manager
• Brand Manager
• Marketing Researcher
• Market Analyst
• Customer Service Manager
• Marketing Communications Manager
• Public Relations Manager
• Sales Manager
• Retail Manager
Esperado Outubro 2024
Universiti Malaya
KUALA LUMPUR,
Wilayah Persekutuan Kuala Lumpur,
50603, Malaysia
A Bachelor’s degree or equivalent in a related field with minimum CGPA 3.0 or its equivalent.
A minimum of IELTS score 6.0 OR TOEFL score 550 (paper) / 213 (computer) OR PTE score of 55 for the paper-based (Academic) for international application whose first language is not English.
Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.