O que eu aprenderei?

This MBA develops a working knowledge of key concepts on marketing, consumer behavior, customer relationship marketing and an awareness of diverse marketing contexts. You will be able to apply key concepts in conducting rigorous market environmental analysis, segmentation, targeting and positioning of a product/service offering and the preparation of viable marketing plans for domestic and international markets. You will be required to produce a project paper on current issues on marketing. The programme enhances further understanding of advanced level theories and empirical evidence concerning marketing management. You will learn skills to communicate in a managerial role including presentation of analysis, justification of recommended actions and messages intended to affect the perception of others. This programme is accredited by the Malaysian Qualifications Agency.

De qual departamento farei parte?

Faculty of Business, Hospitality and Humanities

Opções de estudo

Período integral (MINIMUM 1 YEAR)

Valores
RM25.200,00 (R$ 26.211) por ano

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Esperado Outubro 2020

Localização

Nilai University

No 1, Persiaran Universiti,

Putra Nilai,

NILAI,

Negeri Sembilan,

71800, Malaysia

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Bachelor’s Degree (minimum CGPA 2.50) or equivalent. Bachelor’s Degree or equivalent (CGPA below 2.50) AND 5 years of working experience. English Proficiency requirements: IELTS: 6.0; TOEFL: Paper based: 550 / Internet based: 79, Pearson 50, MUET 3.

Para estudantes internacionais

Students should have completed a bachelor's degree with minimum CGPA 2.5 or its equivalent which accepted by Senate Nilai University; or bachelor's degree or its equivalent with below CGPA 2.5 can be accepted subject to minimum 5 years working experience in related field.

English proficiency requirements:

IELTS: Band 6.0; or TOEFL: Paper based: 550 / Computer Based: 79; or GCE / GCSE O-Level: Minimum Grade C.

ADICIONAR AOS MEUS FAVORITOS

Sobre a universidade

A Universidade Nilai é muito qualificada, bem localizada e oferece uma experiência estudantil diversificada e cosmopolita.

  • Uma das instituições de ensino superior consagradas na Malásia
  • Busca o desenvolvimento holístico dos alunos
  • Oferece excelentes oportunidades de estágio
  • Reconhecida por universidades e organizações em todo o mundo