O que eu aprenderei?

The Marketing Management programme: a fully English-taught Bachelor of Business Administration programme, preparing you, in internationally mixed groups, for excellent starting positions in the field of marketing management. Students from 27 different nationalities are studying the Marketing Management programme, making your study environment as international as can be. The programme focuses on online marketing, evidence-based and hands-on sales management and marketing communication management. The Marketing Management programme is a 4 year programme, with 2 semesters of marketing work experience, an internship and a graduation project, included to boost your CV.

The first year focuses on the operational level of management. It gives you an introduction to the fields of marketing and organisation theory. Subjects will include economics, marketing and corporate communication. All subjects are linked to practical marketing cases. To deepen your cultural awareness and broaden your horizons you will learn a second additional foreign language, such as Spanish, Mandarin (the official language of China) or Dutch.

During your final year in the second semester, you will do a graduation project, combining all the knowledge and skills you have gained during the degree programme. You will do a complete assignment, from first analysis to the final recommendations, commissioned by a company or organization and supervised by our lecturers. You could be asked to write a marketing or sales plan or how to introduce or improve online marketing at a company, for example. Upon graduation you already have two professional marketing/company experiences on your CV, which will give you a big step ahead as you embark on your career, anywhere in the world.

De qual departamento farei parte?

School of Marketing Management

Opções de estudo

Período integral (4 anos)

€7.700,00 (R$ 45.551) por ano
Data de início

Esperado Setembro 2020


Hanze University of Applied Sciences

Groningen Campus,

Van OlstToren, Zernikeplein 7,


9747 AS, Netherlands

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Other English Language Requirements: Minimum score TOEFL Paper 550 / TOEFL comp 213.

Para estudantes internacionais

​​​​​​​Admission is usually based on your ssecondary school diploma or international secondary school qualification, such as an International Baccalaureate diploma, is required. It must have a similar or equivalent level to the Dutch HAVO secondary school diploma.

English language requirements

IELTS - 6.0; TOEFL Paper based - 550; Computer based - 213; Internet based - 79/80; TOEIC - 670.

Opções de Pathways

Oferecidas por outros parceiros

Esta universidade aceita cursos preparatórios de
  • Asia Pacific University of Technology and Innovation (APU)