Educação Transnacional

Dado importante

  • Este é um campus filial.

O que eu aprenderei?

When you study a Bachelor of Business you will establish a firm understanding of the contemporary business environment and undertake studies in a range of disciplines and majors as follows:

(A) International Business
(B) Leadership and Management & Marketing

This initial year of business studies gives you a strong grounding in business principles and equips you with a set of core business development skills. You will develop skills in the following areas:

  • accounting
  • management
  • law
  • marketing
  • microeconomics
  • finance
  • business decision making

In the second year of your Business degree, you will undertake courses relevant to your chosen specialty. Each of our majors provide specialist skills to succeed within that field.

Programme Outline

Core Modules

  • Accounting for Decision Makers
  • Introduction to Finance
  • Microeconomics for Business Decisions
  • Foundations of Law
  • Foundations of Marketing
  • Introduction to Management
  • Business Decision Making

Compulsory and Directed Modules

(A) International Business Major

  • Managing International Business Risk
  • Cross-Cultural Management and Negotiations
  • International Trade Logistics
  • International Business Strategy
  • Global Trade and Finance
  • International Human Resource Management
  • International Marketing

(B) Leadership & Management and Marketing Major

  • Leadership and Ethics
  • Leading Organisational Change
  • Strategic Business Management
  • Business Venturing
  • Knowledge Management
  • Advanced Innovation Management
  • Marketing Research
  • Consumer Behaviour
  • Strategic Marketing Management
  • Digital and Social Media Marketing
  • Services Marketing
  • International Marketing

Elective Modules

  • Elective modules offered will be subject to availability in each term as approved by the University.

Delivery of modules may not follow the sequence as shown and are subject to change.

In Singapore, the degree is delivered by academics who are:

  • Highly qualified and have industry knowledge
  • Professionally experienced, produce research outputs, and have scholarly knowledge
  • Approved by the faculty of Business and Law, University of Newcastle, Australia

The academics will impart their knowledge and a sense of global citizenship to students via internationalised and localised case studies and real life examples, taking cross-cultural elements in consideration. You will have better insight into how the external environment changes and affects the contemporary business environment in Singapore and the world.

Exciting, stimulating and lucrative career path awaits graduates of this degree. The transferable skills gained through university study allow graduates to pursue a broader range of career pathways - some of which, may require further study or experience.

Some fields include:

  • business management/ business development
  • change management
  • market research
  • branding
  • project management
  • retail management
  • management consultancy
  • human resource
  • procurement and compliance
  • economics
  • marketing and sales
  • business analysis
  • client services
  • supply chain
  • entrepreneur
  • academia

De qual departamento farei parte?

UON Singapore

Opções de estudo

Período integral (2 anos)

Informação não disponível
Data de início

Esperado Setembro 2022


UON Singapore

6 Temasek Boulevard,

#10-02/03, Suntec Tower 4,

038986, Singapore


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