O que eu aprenderei?

This programme prepares students to operate within an internationally-focused marketing team. The curriculum focuses on the various communication strategies and channels available to target a global audience with a strong focus on the latest opportunities presented by digital marketing expansion. The dissertation allows for self study and for students to further specialise in a specific area of interest. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Core Units:

Continuous Professional Development Credits: 10

Applied Research Credits: 10

Global Marketing Management Credits: 20

Digital and Social Media Management Credits: 10

Pathway Units:

Pathway Dissertation Credits: 30

Strategic Marketing Planning Credits: 20

Global Sales Management Credits: 20

Award

  • BA with Honours in Global Marketing Management, awarded by IMI, Switzerland
  • BA with Honours in Global Marketing Management, awarded by Manchester Metropolitan University, UK

Opções de estudo

Período integral (2.5 anos)

Valores
Fr24.150,00 (R$ 137.498) por ano
CHF 24,150 for the entire course; Registration Fee: CHF 2,800
Data de início

23 Agosto 2021, 15 Novembro 2021

Localização

IMI International Management Institute

Seeacherweg 1,

KASTANIENBAUM,

Luzern,

6047, Switzerland

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Applicants must have ICI Higher Diploma or equivalent. English proficiency: IELTS 6.0 or equivalent.

Para estudantes internacionais

  • IMI Higher Diploma or equivalent
  • Six months work/internship experience
  • English proficiency: 5.5 IELTS or equivalent
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