Educação Transnacional

Dado importante

  • Este é um campus filial.

O que eu aprenderei?

Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas.

Ordinary degree students wishing to progress to the Honours fourth year will need to continue their studies in the UK.

Why study Fashion Marketing and Retailing at Heriot-Watt University's Dubai Campus?

Practical based programme with a strong emphasis on academic standards and ‘live’ collaborations.
Unique British fashion education where students are involved in the global marketing, promotion, advertising and retail process.
Praised highly for considerable active press and media coverage received since launching in Dubai.

Second year

Students explore current ideas, issues and innovations related to fashion marketing and retailing. Students engage in a higher level of learning in the areas of Buying, Promotion, Advertising, Merchandising, Brand and Customer Awareness, and Product Analysis and Development. Presentation skills are enhanced with the use of CAD and the exploration of various media and website development via Digital Application. A greater understanding of market and consumer is delivered through industry projects and collaborations in this year.

Third year

Focuses on students becoming more actively involved in the fashion industry through a variety of interdisciplinary projects that enable development of appropriate skills and knowledge. At this higher level of study, students undertake courses in: Business Practice for Fashion, Management and Finance Reports, Industrial Styling and Trends Development.

Fourth year

Available at Heriot-Watt University in the UK.


Upon graduation, students pursue a range of careers and roles within the fashion industry and its related areas of marketing and retailing, including:

fashion buying
promotion and advertising
fashion stylist
fashion sourcing
visual merchandising
fashion coordinator
fashion director
retail merchandiser
fashion public relations
fashion writer
retail logistics

De qual departamento farei parte?

School of Textiles and Design

Opções de estudo

Período integral (4 anos)

د.إ65.100,00 (R$ 96.774) por ano
Data de início

Setembro 2022


Heriot-Watt University - Dubai Campus

Dubai Knowledge Park,



Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

First year entry: International Baccalaureate 24 points; Second year entry - International Baccalaureate 27 points; IELTS - 6.0; Heriot-Watt English - C; PTE Academic - 50-57; TOEFL IBT - 80; Cambridge (New) - 169-175; Cambridge (Old) - FCE (grade B); Trinity ISE II - Pass in all components.

Para estudantes internacionais

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.0 Academic (with no element below 5.5).

TOEFL IBT 78 including reading 18, listening 17, speaking 20, and writing 20.

PTE Academic 50-57 with 51 in each component

Cambridge (New) 169-175

Cambridge (Old) FCE (grade B)


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