Business Analytics and Marketing MSc

Reino Unido

1

O que eu aprenderei?

MSc Business Analytics teaches you to apply the latest analytical and quantitative tools to make informed business decisions on the available data. You will also examine the ethical use and management of data in terms of the impact on society and individuals.

Open to business and non-business graduates, the strength of the course is how it draws together business analytics from a range of business subjects. It gives you options to specialise in marketing, finance, Big Data, Management or with International Business.

Geared towards participants who value combining business analytical skills with those of business, with teaching support from our Computing Science colleagues, it provides necessary skills to analyse data and understand the models of business analytics. Business analytical skills are increasingly important in a world that generates large quantities of data, are highly valued by employers, and in large demand.

Providing the necessary associated business skills so that business analysts have the business contextual awareness to operate at the highest level of understanding based on the ‘needs’ and ‘uses’ of the analysis. To help you have the greatest impact on your businesses, we will teach you how to manage and use appropriate visualization techniques plus prescriptive and predictive analytics with a focus on businesses.

Business Analytics and Marketing MSc: Data across marketing is another area that has developed greatly over the last few years. Monitoring, analysing and communicating on customer data, social media data, web related data are all key areas for businesses to ensure their marketing is effective.

Careers

The business disciplines within MSc Business Analytics and its pathway options are among the most sought after by employers.

Based on available data, graduates tend to find employment in the technology, finance, and consulting sectors mostly. Recruiters of business analytics include both FTSE 100 companies and government organisations.

Typical roles undertaken by a graduate of Business Analytics include Account Analyst, Business Analyst, Data Management Specialist, Planning Manager, Data Scientists, and consultants.

Any graduate that is able to demonstrate a strong understanding of the importance of data and how to benefit from understanding data will be highly employable.

De qual departamento farei parte?

School of Business

Opções de estudo

Período integral (12 meses)

Valores
£20.900,00 (R$ 131.664) por ano
The mentioned fee is for Sep 2023 and Jan 2024 year entry. £21,900 for Sep 2024 and Jan 2025 year entry.

Esta é uma taxa fixa

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Setembro 2024, Janeiro 2025

Localização

Dundee City Campus

University of Dundee,

Dundee,

DD1 4HN, Scotland

Requisitos de admissão

Para estudantes internacionais

Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates. IELTS Overall 6.0 - Listening 5.5, Reading 5.5, Writing 5.5, Speaking 5.5. The standard TOEFL score would be Overall: 78; writing:23, Listening:19, Reading:18 and Speaking:18.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre University of Dundee

A University of Dundee foi eleita a melhor universidade da Escócia (The Herald Higher Education Awards 2023).

  • Top 250 melhores do mundo (THE World University Rankings 2023)
  • Avaliação 5 estrelas no QS
  • Melhor universidade da Escócia no Studentcrowd
  • 18.000 estudantes de 140 países reunidos no campus

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