Business Analytics online MSc

University of Bath

Our Business Analytics online MSc course offers quantitative individuals from business and non-business disciplines a comprehensive range of practical analytical skills to convert big data into knowledge.Alongside hands-on data analysis preparation, data management and data mining with machine learning, this MSc course includes access to innovative computational data analysis methods, decision-making strategies and industry insights. You will learn how to utilise forecasting, neural networks, decision trees, deep learning, R programming, database management, predictive analytics and predictive models to help make important business decisions. You will also gain the essential management skills to advance your career as you lead change in today’s data-focused industries.Our focus on descriptive, predictive, and prescriptive analytics modelling and machine learning over intuition and management principles further reinforce the course’s practice-based nature. You will learn to utilise the latest information technology to bridge the gap between business goals and data insights and propel yourself forward in the ever-evolving world of big data.Learning outcomesUnderstand analytical techniques and their application in international contextsExplore the latest topics of interest in the business analytics fieldEvaluate current research: in particular, how data are collected and analysedAnalyse, interpret and present multidimensional and complex dataIdentify operational, tactical and strategic resource management issuesModel and problem-solve managerial problems mathematicallyDevelop lateral-thinking techniques to solve problems and derive insightsRecognise and address ethical dilemmas from data mining and managementUse state-of-the-art analytics software and business models from current literatureBuild interactive dashboards, exploratory data pipelines, and implement text mining and data scraping techniques with real-world unstructured datasetsBecome self-motivated to analyse, interpret and present data in new waysBuild predictive models in variety data settings using supervised and unsupervised machine learning methodsImprove time management skillsApply problem-solving skills to diverse areasSustain engagement with businesses or academics using analytical techniques

School of Management