O que eu aprenderei?
Blend core business principles with specialised hospitality insights, exploring customer service, sustainable practices, and innovative strategies. You’ll study areas such as food, drink, and culture, as well as contemporary business operations, while gaining hands-on experience through placements, internships, and industry projects, preparing you for a variety of exciting careers within the hospitality industry. **Why choose this course?**- Develop the skills to generate entrepreneurial ideas and drive innovation within the hospitality industry- Gain a competitive edge with our Professional and Academic Development Programme- Option to spend a year working in industry, or undertake an entrepreneurship year- Opportunities to study abroad- Study alongside innovative companies based in Keele Business School Prepare to become a leader in the hospitality industry with Business Management with Hospitality at Keele. Hospitality is one of the largest sectors in the UK which has a broad umbrella, providing a range of diverse and exciting careers opportunities. Our modern curriculum will prepare you for your career through a blend of practical learning and hands on experience through work placement opportunities. Learn to navigate operational challenges, understand cross-cultural influences on food and drink, and apply innovative strategies to meet evolving consumer demands. You will gain the skills needed to adapt to industry disruptions, like those posed by firms like Airbnb, with creativity and strategic thinking, amongst other skills needed to succeed in your future career. BA (Hons) Business Management with Hospitality is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world. From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations. We place a strong emphasis on the purpose of business, sustainability, and ethics, ensuring you’re prepared to lead with integrity in an ever-evolving business landscape.**About Keele**Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.