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O que eu aprenderei?

Marketing is vital for the success of any business.And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that.You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world.**Course Overview**Based at our Business School, this course builds on our core management degree. You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications. Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets. Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager.**On this course you will...**- Develop a thorough understanding of consumer behaviour.- Explore marketing communications.- Study digital marketing strategies.- Nurture the skills needed to bring change to organisations.- Learn how to communicate effectively.**What you will learn**You'll get a firm grasp of the fundamentals of Business Management with Marketing in small, medium, and large organisations with sound knowledge. But you won't just learn theoretically about business - you'll be doing it. Our innovative teaching can bolster your human resources business practice, because you'll find yourself leading a lecture, or turning the classroom into a boardroom, giving you every opportunity to build your business confidence.**Year one**- Managing People and Organisations- The Business Environment- Introduction to Business Finance- Fundamentals of Business- Principles of Marketing- Management Accounting**Year two**- Organisational Behaviour- Responsibility, Ethics and Sustainability in Practice- Consumer Behaviour- Services Marketing- Managing Operations- Marketing Communications- Sandwich Placement**Year three**- Strategic Analysis- International Marketing- Global Business- Digital Marketing- Applied Business Research and Analysis (optional module)- Independent Project (optional module)- Innovation and Entrepreneurship (optional module)

De qual departamento farei parte?

Business, Law, Policing and Social Sciences

Opções de estudo

Período integral (4 anos)

Valores
£13.250,00 (R$ 80.911) por ano
Esta é uma taxa fixa
Data de início

19 Setembro 2022

Localização

Lancaster

Bowerham Road,

Lancaster,

Lancashire,

LA1 3JD, England

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

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