Consumer Behaviour and Marketing with Placement Year BSc (Hons)

Reino Unido

2

O que eu aprenderei?

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.The University of Reading is ranked 13th in the UK for Marketing (Complete University Guide, 2022). While you study, you will have the opportunity to gain insights from outside speakers from industry.In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.AccreditationThis course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.PlacementIf you would like to complete a one-year placement between the second and final year, either in the UK or abroad, our BSc Consumer Behaviour and Marketing with Placement Year degree is for you. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for placement is dependent on an excellent academic record as well as evidence of a high level of motivation.

De qual departamento farei parte?

School of Agriculture, Policy and Development

Opções de estudo

Período integral (4 anos)

Valores
£22.350,00 (R$ 140.799) por ano
Esta é uma taxa fixa

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Outubro 2024

Localização

Main Site

Room 208,

Pepper Lane,

Reading,

Wokingham,

RG6 6AH, England

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

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Sobre University of Reading

A Universidade de Reading é uma líder global em ensino superior, ultrapassando limites acadêmicos e liderando mudanças sociais.

  • Mais de 500 cursos de pré e pós-graduação, e de bacharelado
  • 98% das pesquisas têm reconhecimento internacional
  • 21.000 estudantes de mais de 160 países
  • O premiado Campus Parkland fica perto de Londres

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