Build your capabilities as a strategically minded art director or copywriter. You’ll learn in an environment replicating a full-service advertising agency, where you’ll develop the creativity and key skills to forge a successful advertising career.

Introduction

Working collaboratively in pairs, you'll create innovative advertising from your very first week, tackling real agency briefs. While developing a keen understanding of conception and strategy, you'll also learn the vital skills essential to any advertising role – like IT training, negotiation and presenting ideas.

What our graduates do

The course has long-established links and presence in many of the world’s best agencies. Our alumni are working at agencies like Ogilvy, VCCP, McCann, Mother, BBH, Saatchi & Saatchi, BBDO and even the BBC. They can be found working in cities like London, Manchester, New York, Amsterdam, Mumbai, Sydney and Shanghai.

What you'll learn

Working on projects based on real agency briefs, you’ll create engaging campaigns by focusing on planning, concepts and execution. We’ll explore the ethical, economic, psychological and socio-political impacts of your work, and build your online and social media skills.

You’ll exhibit your work at the D&AD New Blood exhibition in London, where you’ll have the chance to meet key industry figures, while our industry contacts provide opportunities for workshops and placements at top international agencies.

How you'll learn

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks.

Working in small groups, you’ll learn in seminars, workshops, and through individual and team tutorials. Your projects and processes will mirror life in a full-service agency as you work in copywriter/art director pairs, as well as individually. Lectures from industry professionals will provide advertising and media insights, and you’ll find helpful research and project work information in our Virtual Learning Environment.

Assessment methods

• Assessment at the end of each study block.
• Combination of visual, verbal and written assignments.
• Final, external assessment takes place in September.

Students will also achieve PgCert and PgDip exit awards during this course.