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O que eu aprenderei?

Studying International Business and Marketing at Keele can open a world of possibilities for your future. Gain a competitive advantage with the insight and skills in two fascinating subjects so you can pursue a career in the high-powered and increasingly digital global business environment.**Why choose this course?**- No. 1 in the UK for Business Studies (National Student Survey, 2020)- Undertake a work placement or entrepreneurship year- Study abroad opportunities- Study alongside innovative companies based in Keele Business School- Access to data analysis software such as SPSS and NVivo International business and marketing paired together in this single honours degree allows you to develop your business management knowledge, focussing on managing in an international context and the challenges that creates, whilst gaining an understanding of marketing methods and strategies. The course provides you with an authentic blend of international business and marketing knowledge and techniques, so you have a robust range of skills to achieve your career aspirations.From the beginning of this course you will start to develop your management expertise with a focus on encouraging you to think critically about managing, organisations and what work means to the employees of those organisations. Investigating macro-environment matters will help you understand the different political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will investigate the unique nature of a firm's international operations and enhance your comprehension of international business strategy. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social and not-for-profit marketing, and you will start to analyse the different psychological and social influences on consumer behaviour.**About Keele**Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

De qual departamento farei parte?

Keele (Central)

Opções de estudo

Período integral (3 anos)

Valores
Informação não disponível

Por favor verifique com a instituíção

Data de início

Setembro 2023

Localização

Main Site

Keele University,

Keele,

ST5 5BG, England

Período integral (4 anos)

Valores
Informação não disponível

Por favor verifique com a instituíção

Data de início

Setembro 2023

Localização

Main Site

Keele University,

Keele,

ST5 5BG, England

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Students need to have a 3 APs (grade 5=A; 4=B, 3=C) OR 3 SAT Subject Tests (SAT II) (600= A/B; 550=C) OR a combination of SAT Subject Tests/ AP's/ ACT composite score 26 (totalling 3). Students need to have an IELTS 6.0 or equivalent with no subtest score below 5.5.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre Keele University

A Universidade Keele é uma das cinco melhores do TEF por resultados educacionais e é também conhecida pela sua provisão de assistência individual.

  • Aprendizado de classe mundial e várias opções de estudo
  • Universidade autossuficiente com excelentes instalações
  • 96% dos graduados encontram trabalho em até 6 meses
  • Empatada em 1ª na Inglaterra em satisfação estudantil

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