O que eu aprenderei?

This exciting course provides the foundation for a high-flying career in international marketing and business. Your MBA will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically. Students come to this course from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies. Whatever your interest in this course, you will learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You will have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

Put the high-level strategy behind your understanding of marketing. The skills you learn on this course will equip you to lead organisations towards greater business success - even against a backdrop of constant societal, technological, economic and consumer change. Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa. This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.

This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership. This course will equip you with the high-level marketing, business and finance skills which employers are looking for in their future leaders. You’ll be able to pursue the professional, senior management and leadership roles which interest you in the private, public and not-for-profit sectors. Alternatively, you will have a higher chance of achieving success if you start your own business. This course is accredited by Chartered Management Institute. The part time option is available for UK/EU students only.

De qual departamento farei parte?

Business Studies

Opções de estudo

Período integral (1 ano)

£16.887,00 (R$ 94.669) por ano
Esta é uma taxa fixa

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Esperado Maio, Setembro 2020


Coventry University London

109-117, Middlesex Street,


E1 7JF, England

Requisitos de admissão

Para estudantes internacionais

Students need to have an IELTS score of 6.5 overall.

Sobre a universidade

A Universidade Coventry Londres oferece aos estudantes a oportunidade de estudar negócios no coração do distrito financeiro de Londres.

  • Campus localizado no coração do distrito financeiro da capital
  • 1.800 estudantes de 80 países
  • Oportunidades de experiência de trabalho
  • Parte do Grupo de Universidades de Coventry