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O que eu aprenderei?

Course SummaryDescriptionMarketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).Year 1This year aims to develop a foundation of knowledge and skills in marketing and management. Students not only study the principles of marketing but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level. There are five core modules and a choice of further business, economics or language optional module. The modules work together to build your knowledge and develop key skills and techniques. Year 2The second year sees the Business and Marketing degrees separate and students build towards their specialist areas, though half of the modules remain common. Investigative and key marketing skills are developed further and integrated across the entire second year as well as forming a basis for the third year.The second year consists of four compulsory marketing modules and a further two optional management modules are chosen from a range which in the past has included Operations Management and Managing in Global Environment, for instance, as well as a foreign language.Optional modules:You will study a further two elective modules which are chosen from a range which in the past has included modules in accounting, law, human resource management, entrepreneurship, for instance, as well as a foreign language.Year 3Central to Year 3 is the Dissertation. The other core module is Strategic Management which brings together student knowledge, experience and skills from all three years to look at how organisations develop their strategy. The Dissertation and three optional modules allow you considerable opportunities to focus your studies on areas of special interest and to engage more closely with the School’s research groups through seminars and guest speaker programmes.

De qual departamento farei parte?

Durham University Business School

Opções de estudo

Período integral (3 anos)

Valores
£24.500,00 (R$ 149.609) por ano
Esta é uma taxa fixa

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

26 Setembro 2022

Localização

Hatfield College

North Bailey,

Durham,

DH1 3RQ, England

Período integral (3 anos)

Valores
£24.500,00 (R$ 149.609) por ano
Esta é uma taxa fixa

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

26 Setembro 2022

Localização

John Snow College

Durham University,

Durham,

DH1 3LE, England

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

For US applicants completing the US High School Diploma, we require a minimum of three AP test or SAT subject test scores to be considered for admission.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre Durham University

A Universidade de Durham conecta uma história rica com valores modernos para construir uma instituição bem respeitada e inovadora.

  • A Durham recebe mais de 18.000 alunos de todo o mundo
  • Entre as 30 melhores universidades internacionais do mundo
  • A universidade recebeu ouro no TEF em padrão de ensino
  • A Durham é uma das 5 melhores universidades do Reino Unido

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