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O que eu aprenderei?

How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets.You study topics such as:- digital marketing and social media- the principles of markets, marketing and selling- marketing strategy and planning- services marketing- business-to-business marketing- consumer behaviour- marketing communicationsYour first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. Our research-led teaching ensures you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.BSc Marketing can also be taken with an optional study abroad or placement year.

De qual departamento farei parte?

Essex Business School

Opções de estudo

Período integral (3 anos)

Valores
£18.600,00 (R$ 113.581) por ano
Esta é uma taxa fixa

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

6 Outubro 2022

Localização

Southend Campus

10 Elmer Approach,

Southend,

SS1 1LW, England

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Students need to have 23 in ACT plus High School Graduation Diploma with GPA 3.0; SATR with a minimum of 1100 out of 1600 with 550 in each test plus High School Graduation Diploma with GPA 3.0, or; Minimum of 3 APTs with two at 3 or above and one at 4 or above plus High School Graduation Diploma with GPA 3.0.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre University of Essex

Na Essex os alunos aprendem a pensar de maneira diferente, encontrar novas formas de fazer as coisas e adotar novas técnicas para solucionar problemas

  • Acadêmicos renomados em um ambiente de pesquisa intensa
  • Cursos preparatórios, graduações e pós-graduações
  • Formato flexível para alunos estudarem o que importa para eles
  • Universidade internacionalmente diversa

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