Marketing Management - BA (Hons)

Edinburgh Napier University

If you are looking for a career that emphasises creativity, communication skills and analytical abilities then marketing could be for you. Our course will equip you with the knowledge and skills you need to enter this exciting sector, by exposing you to current theory and practice.With strong links to industry, modules that give you real-world experience and the option to undertake a work placement, you'll increase your chance of following in the footsteps of our past graduates who have found employment a brand managers, marketing executives and more.The course blends together theory and practice. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing communications. You will study cutting-edge developments in the marketing industry, including digital and social media.Work Placement: Yes and Study abroad: Yes.

The Business School