Marketing MPhil

Reino Unido

1

O que eu aprenderei?

Overview

Marketing is a highly dynamic and wide ranging subject area and we welcome doctoral students who wish to critically investigate both marketing theory and practice through questioning established thinking to create progressive knowledge. We value and encourage diverse methodologies and engagement with different types of organisations and contexts.

Our doctoral supervisors in Marketing are recognised experts in consumer psychology digital marketing, social media adoption and usage, sustainable and societal marketing, non-profit marketing, marketing strategy and brand management.

The Marketing subject group and researchers provides a vibrant and supportive community in which to immerse yourself, including collaborative events, as well as opportunities to publish your research and gain teaching experience.

If you study for a PhD in Marketing you will normally be linked to either the Centre of Business Society and Global Challenges (BSGC) or Oxford Regions Innovation, Enterprise Lab (ORIEL) depending on your chosen topic within Marketing.

Learning and assessment

While every candidate’s exact experience will vary according to their particular discipline, topic and methodology, there are a number of common elements that all students will undertake:

  • critically investigating and evaluating an approved topic
  • undertaking an analytical review of the existing literature in your topic area to set the theoretical context for your work and help demonstrate the gap in knowledge you will address
  • developing and then implementing a rigorous and appropriate methodology for researching your topic
  • demonstrating that your research conforms to all relevant ethical codes of practice
  • extensive primary field research, analysis and evaluation.

Your progression will be monitored through an annual process undertaken at the end of each academic year, and through two key progression points after approximately six months and eighteen months of study respectively.

De qual departamento farei parte?

Oxford Brookes Business School

Opções de estudo

Período integral (2 anos)

Valores
£17.700,00 (R$ 111.505) por ano
The mentioned fee is for 2023/24-year entry. There might be a slight increase in 2024/25-year entry.

Esta é uma taxa fixa

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

Junho 2024

Localização

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Requisitos de admissão

Para estudantes internacionais

Applicants should have a good honours degree and a good master's degree at merit level or above that includes a thesis component. Applicants with equivalent experience will be considered. International students must also provide an English Language Certificate with an IELTS score of at least 7.0.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre Oxford Brookes University

Graduados com excelentes resultados: mais de 95% dos estudantes da Oxford Brookes estão trabalhando ou estudando em até seis meses após se formarem.

  • A melhor universidade moderna do Reino Unido (QS rankings)
  • £ 220 milhões em melhorias desde 2015 até 2025
  • 94% das pesquisas reconhecidas internacionalmente
  • Localizada na famosa cidade de Oxford, a uma hora de Londres

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