Marketing (MSc)

Reino Unido

O que eu aprenderei?

Bring your interests and expertise to a marketing programme designed for students from any disciplinary background.

Marketing is the business of engaging with the world.

Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success.

Marketing ensures the reputational alignment of all these relationships through an understanding of behaviour, decision making and market research.

The business of changing the world is ours.

Our MSc in Marketing is designed to enhance your previous study with additional insights into core marketing concepts, processes and skills. We’ll help you become a marketing professional capable of analysing organisational scenarios and formulating evidence-based action plans.

Working with our academic and practitioner experts, you’ll explore the principles and practices of marketing and how they can be deployed in multiple sectors, from goods-centred activities to service environments and across contrasting international contexts. You’ll use leading research and real-life examples to identify ways in which organisations deliver value through marketing and research activities.

The programme will conclude with a final live marketing project. You’ll work in a team to complete a marketing report for an organisation based on a defined brief and applying the core marketing concepts acquired on the course in the context of a specific organisation.

Accreditations

Chartered Institute of Marketing (CIM)
Association to Advance Collegiate Schools of Business (AACSB)

De qual departamento farei parte?

Cardiff Business School

Opções de estudo

Período integral (1 ano)

Valores
For tuition fees for this course, please visit our website.

*Ver informações no site da instituição.

Data de início

23 Setembro 2024

Localização

Cardiff University

PO Box 921,

Cardiff,

CF10 3XQ, Wales

Requisitos de admissão

Para estudantes internacionais

For Entry requirements for this course, please visit our website.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

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Sobre Cardiff University

A Cardiff University oferece ensino de ponta, uma ótima experiência estudantil, instalações excelentes e perspectivas globais de carreira.

  • Classificada em 166º no mundo (QS World Rankings 2023)
  • Uma das cidades mais acessíveis do Reino Unido para estudantes
  • Entre os 20 melhores da GB em qualidade de pesquisa (REF 2021)
  • Comunidade internacional vibrante - mais de 7.300 alunos

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