Marketing PhD

Reino Unido

1

O que eu aprenderei?

Overview

Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.

We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour. For example, the phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms. Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour.

We are a member of the Chartered Institute of Marketing (CIM) network and work very closely with industry. We preserve this proximity by encouraging dialogue with industry and opportunities for our students to work on marketing problems faced by real companies.

A research degree at Abertay is excellent preparation for a career as a researcher and an academic, as well as a diverse range of professions outside of academia.

Our research degrees

You have the option of studying an MSc by Research, an MPhil or a PhD.

When deciding which degree is right for you, you should consider the level of commitment required, the duration, cost and your career aspirations.

That being said, our research degrees are flexible. You can begin an MSc or an MPhil and then seek to transfer to a PhD without having to start your project all over again. You can also switch from full-time to part-time study, and vice versa.

PhD

The award of the Doctor of Philosophy demonstrates that the main focus of your work is your personal contribution to knowledge in your discipline or field, through original research or the original application of existing knowledge.

How long is a PhD?

If you are studying full-time, you are expected to complete the award in 36 months. The minimum period to receive this is award is 24 months and the maximum is 48 months.

If you are studying part-time, you are expected to complete the award in 48 months. The minimum period to receive this award on a part-time basis is 72 months and the maximum is 96 months.

De qual departamento farei parte?

Abertay University

Opções de estudo

Período integral (3 anos)

Valores
£13.750,00 (R$ 86.621) por ano
Continuation Fee per academic year would be £500.

Esta é uma taxa fixa

*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.

Data de início

3 Junho 2024, 7 Outubro 2024

Localização

Abertay University

Bell Street,

Dundee,

Dundee, City Of,

DD1 1HG, Scotland

Requisitos de admissão

Para estudantes internacionais

The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree. In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree. IELTS Academic: total 6.5 with at least 6.0 in each component. TOEFL-iBT (including Home Edition): total 92 with at least 20 in each component. We do not accept TOEFL “My Best Score” to meet our English language requirements.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

ADICIONAR AOS MEUS FAVORITOS

Sobre Abertay University

A Abertay é a melhor universidade da Escócia em satisfação do aluno (NSS 2023) e a Top 20 UK em qualidade de ensino (Times e Sunday Times 2023).

  • Com sede na bela Dundee, na costa leste da Escócia
  • Turmas pequenas e professores especializados
  • Pós-graduação em videogames top 10 global (Princeton 2023)
  • 90% já empregados ou estudando 6 meses após a formatura

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