This course combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.

The course is suitable both for students who have some PR knowledge through their undergraduate studies or voluntary work, and PR professionals who wish to develop their academic knowledge and research methods.

Your development

Teaching draws on current research carried out by specialists in media, communication and cultural studies. You will develop:

a critical understanding of media, culture and society
knowledge to theorise and analyse media and public relations
knowledge of media law and advertising regulations in a transnational context
an understanding of strengths and weaknesses of different types of data dissemination
analytical and critical skills to assess and conduct research in the field of media and PR
the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
skills to set up a campaign network and deliver PR campaign messages
skills to produce effective press releases and script, shoot and edit digital films.