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O que eu aprenderei?

Overview

Develop the skills you need for a career in digital marketing

This MSc Digital Marketing degree develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights and global marketing as you prepare for a range of digital marketing opportunities after you graduate.

This course provides a critical appreciation of elements of digital marketing strategies including website development and analytics, consumer behaviour, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and have the opportunity to develop digital marketing plans for a range of companies and situations. You will explore contemporary issues in digital marketing in class groups and develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Teaching and Assessment

How you will learn

You will learn in small groups through discussion and tasks set by your lecturers. This course is mainly assessed through coursework.

Careers

Where you could go after your studies

This MSc Digital Marketing degree prepares you for a range of marketing careers including client facing roles and agency work. You will graduate with specific digital marketing knowledge as well as transferable soft skills including communication, teamwork and time management.

Your future job could include:

  • Campaign management
  • Paid search advertising
  • Social media marketing
  • Account management
  • Campaign management
  • Search engine optimisation
  • Customer relationship management

De qual departamento farei parte?

Business School

Opções de estudo

Período integral (1 ano)

Valores
£15.300,00 (R$ 94.264) por ano
Esta é uma taxa fixa
Data de início

26 Setembro 2022

Localização

Bishop Otter Campus

Bishop Otter Campus,

Chichester,

West Sussex,

PO19 6PE, England

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Students need 4 year bachelor degree with minimum GPA 2.8.

Para estudantes internacionais

Students need to have an 2:2 in an appropriate course, or equivalent level professional qualification, or significant demonstrable and subject relevant work experience. IELTS 6.5 (with none of the four components lower than 5.5; TOEFL: 89 overall with 18 in Reading; 17 in Listening; 20 in Speaking and 17 in Writing.

Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.

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