MSc Sports Marketing & Media

Global Institute of Sport

Due to the increasing commerciality of the sports industry, the role of marketing and media teams within sports organisations has never been more important to enable multi-million pound businesses to communicate their messages clearly and effectively.

Degree overview

This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport.

This programme will give participants a rounded and specific oversight of one of the most exciting yet challenging sectors in front line sport. Modules such as Global Sports Marketing & Digital Communications and Customer Relationship Management will enable students to engage in some of the core elements of senior marketing and media roles within the sports industry.

While the programme will concentrate on digital elements of the industry – an ever growing trend – traditional marketing and communication methods will be explored to give participants complete oversight of their potential future career opportunities.

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

At GIS, we are proud that 98% of Master's graduates are in full-time employment within six months and 69% are working in sport.

UCFB and its Global Institute of Sport were ranked in the top 5 'Best Universities for Employability' in 2021.