On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry.

Why study MSc Tourism Marketing Management at BU?

• Study at one of the top-ten ranked universities in the world for tourism and hospitality
• Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing
• Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
• Choose to complete an optional 30-week work placement to further enhance your employability
• Benefit from experiencing a new country and culture with the option to study a semester abroad
• Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice.

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School Experience:

• Recognition as an Institute of Travel & Tourism Centre of Excellence signifies BU as an industry-leading university
• Accreditation by the Tourism Management Institute ensures this course meets standards aligned to the needs of the tourism sector, enhancing future employment prospects when you graduate
• Being recognised as a United Nations World Tourism Organisation (UNWTO.TedQual) course provides opportunities for you to participate in tourism policy events of the highest-level, as well as obtaining placements in the most prestigious tourism organisations globally.

Careers

This course provides you with the opportunity to become immersed in the Bournemouth University Business School and gives you a unique opportunity to mix with a diverse range of nationalities. This will increase your intercultural competence, which is vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.