Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully-integrated campaigns that will achieve a company or organization’s promotional objectives.
To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis.
To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly-focused specialization courses, and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.
Students are encouraged to boost their skill set and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the on-campus Webster Advertising Club (WAC) and its activities with local professional organizations for networking opportunities.
Learning Outcomes
Successful graduates of this program will be able to:
Analyze an organization's strategic communication opportunities across traditional and digital marketing communication channels.
Create multiplatform marketing communication programs to address defined objectives.
Think strategically in weighing communication options and providing objective based recommendations in a chosen area of specialization.
Communicate industry terminology, theories, data, best practices and principles to present and support their work.
Demonstrate interpersonal and organizational skills to work effectively in a team environment in execution and measurement of strategic communication plans.
*O preço é estimado e tem caráter informativo, por favor, verifique esta informação com a instituição.
19 Agosto 2024
St Louis Home Campus
470 East Lockwood Avenue,
ST LOUIS,
Missouri,
63119, United States
Students must completed high school or from a home school program.
Freshman applicants are expected to complete a college preparatory secondary school program with at least 19 units of academic credit. The University strongly recommends the following distribution:
English: 4 units
History/Social studies: 3 units
Mathematics: 3 units
Foreign Language: 2 units
Science (two laboratory): 3 units
Fine Arts: 1 unit
Academic electives: 3 units
Applicants most likely to be admitted will have a cumulative grade point average of at least a 3.0 on a 4.0 scale, and a class rank in the top 50 percent of their high school class, if applicable.
English language proficiency requirement:
TOEFL: iBT: 80
TOEFL: ITP: 550
IELTS: Academic: 6.0
Duolingo: 110
Pearson: 53
Cambridge Academic English: 169
Password: 6.0
GTEC: 1201
iTEP: 3.7
SAT's English-based Reading and Writing Score: 450
ACT composite score: 23
Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.
90 por cento dos estudantes internacionais garantem conexões profissionais com empregadores regionais em St. Louis e outras áreas nos EUA.