Bachelor of Science in Advertising and Brand Strategy

University of North Texas

A degree in advertising and brand strategy from the Mayborn School of Journalism prepares students to design, manage, and lead equitable advertising campaigns in the context of a multicultural society. Students will graduate with applied creativity, strategic problem-solving, and consumer insight skills gained from extensive hands-on experience working in state-of-the-art technology labs and across media platforms. 42 semester hours in advertising and brand strategy, and noted interdisciplinary courses. Students may take no more than 48 hours of ADVG courses.

Frank W and Sue Mayborn School of Journalism