A student with a major in Marketing learns systematic ways for identifying, understanding, and satisfying consumer and organizational needs. Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as:
Purchasing
Sales
Retailing
Brand Management
Marketing Research
Digital Marketing
Social Media Marketing
They likewise focus on how to integrate the marketing process with the objectives of the organization, the functions of the economy, and the constraints of society from national and global perspectives. Students learn to apply conceptual principles and quantitative techniques in their study of consumer and business markets with the goal of becoming informed, skilled, and competent marketing professionals.
Esperado December 2024
Data de início
Setembro 2025
School of Business Administration
Miriam Hall, Room 230,
300 College Park,
Dayton,
Ohio,
45469, United States
Maio 2025
University of Dayton
300 College Park,
Dayton,
Ohio,
45469, Midwest, United States
Official high school transcript
ACT and/or SAT scores, if desired.
All students are encouraged to submit proof of English proficiency for admission into the University of Dayton. Proof of English proficiency can be submitted in one of the following ways: Test of English as a Foreign Language (TOEFL). A minimum score of 70 on the Internet-based (iB) test is required for full admission; International English Language Testing System (IELTS). A minimum overall band score of 6.0 is required for full admission;
International Test of English Proficiency (iTEP). A minimum overall score of 4.0 is required for full admission. Please note that many majors require a minimum score of 4.5; Pearson Test of English Academic (PTE). A minimum score of 50 is required for full admission;
Duolingo English Test (DET). A minimum score of 100 Is required for full admission.
Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.
