The program of study draws from extant marketing theory, combined with studies in basic and other applied sciences to create a base of knowledge, which is supplemented with courses in the gathering and analysis of qualitative and quantitative data.
The Department of Management and Marketing offers a program leading to a Doctor of Philosophy in Marketing. The program of study draws from extant marketing theory, primarily in consumer behavior, combined with studies in the basic sciences (e.g., anthropology, psychology, sociology) and other applied sciences (e.g., environmental sciences) to create a base of knowledge acceptable for marketing scholarship in higher education, and a depth of knowledge conducive to a stream of publishable research in a specific topic area. Theoretical development is supplemented with course work in the gathering and analysis of qualitative and quantitative data, which prepares the student for rigorous exploration of marketing phenomena. Students are required to complete 72 semester hours and a scholarly dissertation that contributes to the knowledge foundations in marketing and contributes to the basic sciences that informed the inquiry. Semester hours will include core marketing classes, outside elective courses in statistics, basic social sciences, and/or interdisciplinary studies in environmental and natural resources, and dissertation work. First and second year research projects are also required, aimed at the student having published articles in respected marketing and social science journals before program completion. Comprehensive exam is completed at the end of the second semester.
Esperado Agosto 2024
College of Business
1000 E. University Avenue,
LARAMIE,
Wyoming,
82071, United States
A master’s degree is preferred but not required. Highly qualified students without a Master’s degree may receive consideration.
A valid GRE (310) or GMAT (650) score.
Minimum scores:
TOEFL score of 76 (online), 540 (paper) or 207 (computer-based) is required for admission
IELTS minimum score of 6.5 is required for admission
Duolingo minimum score of 105 is required for admission
Os requisitos para o IELTS podem variar de acordo com o curso que você escolher.