O que eu aprenderei?

The Graduate Certificate in Marketing at City University of Seattle will provide you with a comprehensive overview of marketplace strategies while building upon current industry trends. Coursework covers highly relevant topics, such as branding, consumer behavior, channel management, and public relations. There is also an additional focus on sustainability principles, so you can market products for long-term financial success. All you need to apply is a bachelor’s degree from an accredited university. Courses can be taken completely online to accommodate your schedule.

Program Overview

Whether you want to begin a career in marketing or sharpen your skills to advance into a leadership role, the Graduate Certificate in marketing online program will help you take your career where you want to go. You’ll build practical workplace-based products that can serve as portfolio items to show potential employers. Because CityU is a fully accredited university, all of your marketing certificate courses can count toward a graduate degree such as our MBA with global marketing emphasis.

Learning Outcomes

Throughout the graduate marketing certificate program, you’ll learn:

  • Marketing principles that create competitive advantages in the marketplace
  • The concept of brand and branding
  • The consumer behavior process and what, when, why, where, and how consumers choose products and services
  • Strategic decision models and marketing metrics, including channel management
  • Theories of integrated marketing communications
  • The basic concepts of sustainable or green marketing

Career Opportunities

Depending on your experience, this certificate program could be just what you need to move into a leadership role in a marketing department, a manager role in a marketing firm, or an associate role in a marketing consultancy. Work with our advisors to learn how the Graduate Certificate in Marketing can move you closer to your professional e marketing certificate program will prepare you for a variety of management and leadership roles, such as:

  • Account director
  • Account manager
  • Brand manager
  • Promotions manager
  • Market research analyst
  • Chief Marketing Officer (CMO)

Networking Opportunities

At CityU, you’ll have the opportunity to expand your professional network by connecting with faculty working in your field, students from around the globe, and alumni employed at Seattle’s top companies. Plus, you’ll be part of a supportive community that’s dedicated to helping you reach your career goals.

De qual departamento farei parte?

City University of Seattle

Opções de estudo

Online/a distância (18 )

Valores
USD $845 per credit; USD $2,535 per 3 credit class
Prazo para inscrição

Esperado October 2020

Data de início

Esperado Outubro 2020

Requisitos de admissão

Para estudantes do(s)/da Estados Unidos

Applicants hold a four-year or approved three-year bachelor’s degree or equivalent from an accredited or otherwise recognized institution.

Para estudantes internacionais

Admission to this program requires that applicants hold a four-year or approved three-year bachelor’s degree or equivalent from an accredited or otherwise recognized institution.

iTEP Plus: 4.5; University of Cambridge ESOL Exams - CAE Certificate in Advanced English, IELTS (International English Language Testing System) - Band 6.5, CAEL (Canadian Academic English Language) - Overall 70; Writing 70; PTE (Pearson Test of English) - 59; The EIKEN Test in Practical English Proficiency - EIKEN Grade 1; ELS - ELS Level 112 Intensive Program; TOEFL iBT - 87.

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