O que eu aprenderei?
Develop the transformational skills needed for career success in the global industry and in higher education. The Master of Science Degree in Merchandising and Digital Retailing offers a flexible, integrated program of study that prepares students to solve complex problems, create new opportunities in competitive markets, and understand components that support successful businesses, focusing on the management of products, services, and experiences in a consumer-driven global market. Graduate coursework such as research methods, merchandising strategies, digital optimization, global retailing and consumer theory prepare students for careers in industry or higher education.The 30 hour Professional Track is targeted toward industry professionals of today and tomorrow. The program prepares global leaders who are competent in industry-specific processes, ethics and sustainability, business strategy, technology applications and data analytics. As you progress through the program, you may work with a faculty member on funded, cutting-edge research projects such as: customer experience in the marketplace lifestyle and ethnic influences on purchase motivations and product satisfaction mobile commerce applications omnichannel retailing and sustainable retailingMany of our faculty members have been internationally recognized for their research and teaching by the American Textile Manufacturers Institute, the International Textile and Apparel Association, the American Collegiate Retailing Association, and the European Institute of Retailing and Services Studies, among others.
